Wednesday, May 1, 2024

Jazz Cups: The Snazzy Paper Tableware Pattern that Encapsulates Early 90s Design

80s cup design

Although Gina Ekiss, formerly of the Sweetheart Cup Company, is credited as the creator of the 90s jazz design — that credit is not uncontested. The winning design — then simply called “jazz” — used only two colors and was intentionally messy. This allowed the printers to move quickly without worrying about the crispness of the image or whether or not the crayon-like squiggles aligned. Those now-famous teal and purple scribbles were introduced in 1992 as a disposable cup design by the Sweetheart Cup Company. Some designs made history by gracing billboards, runways, or magazines. Their legacies were built on the reputations of famous designers.

Vintage Dixie cups and dispensers (

The reporter only knew the designer's first name as well as the fact that she had worked for the Sweetheart Cup Company, which was later bought by Solo Cup Company. He eventually found a tweet from a person claiming to be the creator's daughter, according to his article. After looking through public records and coming across Ekiss' name and address, Gounley drove to her house and confirmed his suspicions.

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jazz design: cups, controversy, and nostalgia

These ideas were meant to stand out and leave their mark on the world. Cups don’t usually make history — but the 90s jazz cup just hit different. These days, Ekiss scratches her creative itch by burning Native American–inspired designs onto gourds. “I wanted to get more back into hands-on artwork,” she says.

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While the actual inspiration is unclear — more on that later — the jazz cup design clearly matches the 90s design aesthetic with its vibrant color combinations and graffiti-like scribbles. Both aspects are characteristic of 90s maximalism, which embraces absurdity, loud color schemes, and conflicting patterns and textures. The company doesn't make them anymore, and wants to redesign them to be more modern should they release them again. "It just doesn't really fit out there anymore," a representative from the company that now owns the facility where the cups were made told Gounley.

The fun-loving styles of the 80s have seen a revival in recent years. Many companies offer cup designs that play on the most recognizable visuals of 80s décor. At this point, it’s impossible to separate the actual design from the hazy history, internet beef, and childhood memories.

Dart Container Corporation explained that most historical information has been lost, but their best assumption is that Gina is the original creator. You saw it in the hands of the field trip mom serving you a cup of warm Kool Aid. It showed up at a slumber party, in the guest bathroom rinse cup dispenser. And there it was again, casually held by a character on your favorite sitcom. Earlier this year, a Reddit post from lovers of the Jazz cup emerged. A reporter for the Springfield News-Leader, Thomas Gounley, found a break in the form of a tweet from Ekiss’s daughter.

80s cup design 80s cup design

So, the company announced an internal design contest with the goal of finding a design that would print well and appeal to the masses. Ekiss was one of the few workers with computer design skills. When the company announced a cup design contest, she looked to an image she’d created in college and remade it digitally, scanning charcoal strokes made on vellum. The design's playful 1980's colors were a departure from the company's previous stock designs, which were much more serious. Yeah, you know what we're talking about -- that purple and turquoise pattern that hits you with giant pangs of nostalgia. The "Jazz" design began showing up on paper cups about 23 years ago.

It’s where he first hung out with Henry Rollins shortly after Rollins moved to L.A. To join Black Flag, and where he got familiar with a teen punk band from the San Fernando Valley called Bad Religion. “People would bring their demos and give it out and, and network with other bands,” Hetson recalled.

I am not sure what was so satisfying about it, but it took my mother about a decade to finally break me of this habit. But I am hungrily eyeing my current collection of waxed, so maybe the habit was not completely broken. I spent a lot of time trying to photograph and scan the cups under a proper light because I really wanted to get their color value. What I discovered is that, combined with the effects of aging, there was enough variation between cup types to make it challenging to identify the orange and yellow the cups are supposed to be.

The chili should be properly heated by the time the dogs are done. Unfortunately for Orange and Yellow Flowers, time marches on, but what an incredible run it had. People were drinking their beverages out of this dazzling design for approximately two decades. Other designs would sprout up in the meantime that would try to replace it, but they would all hit up against this seemingly unstoppable masterpiece of product design. Jazz would come to dominate the paper cup scene, especially online, but two other cups have their share of fans that I wanted to mention. First is the New York City classic, the Anthora, “We are happy to serve you” coffee cup.

The jazz cup design fits right in with 90s pop culture. Just look at the opening credits for popular TV shows from the era, like Saved by the Bell, Fresh Prince, and Hangin’ with Mr. Cooper. All of them feature funky and slightly chaotic animations full of zig zags and clashing patterns.

Every spoonful of ice cream or dairy dessert in a Dixie cup is delicious — its quality and purity assured by a joint agreement between the Dixie Cup Company and the makers of your favorite ice cream. Mouth-to-mouth contagion from public drinking utensils can only be checked by sanitizing with intense beat or chemicals — and that takes time. Then the drug store soda fountain, under pressure to raise sanitation standards, began to use the paper “Health Kups,” as one of the advertising geniuses of the time named them.

This eclectic decade was known for its over-the-top fashion, music and cultural trends. And 90s jazz fans seem to care a lot more about the nostalgia that the design sparks than whoever made it. Not only does “Solo Jazz Pattern” hold “Confirmed Meme” status (an actual thing), it also shows up in more than 500 Etsy listings. Decades after its creation, the teal and purple squiggles still show up on stickers, clothes, and even modern websites. All this controversy led to internet sleuthing and caught the attention of a few investigative journalists. Unfortunately, since the design changed hands from Sweetheart Cup Company to Solo Cup Company and then again to Dart Container Corporation in 2012, the history is murky.

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